CASE STUDY · Medical Congress · Brand Booth

Gilead at APASL 2023 — Photo Mosaic World Map

At an international medical congress, delegates printed their photos as stickers and placed them on a 300-tile world map — together building “Creating a Healthier World”.

2023

01 · The Story

A world map, filled tile by tile by delegates from across the region.

APASL 2023 was held at TICC in Taipei. Gilead’s booth was built around “Creating a Healthier World”, with a glowing circular world-map backdrop marked with tiles 1 to 300. Delegates took photos at the booth and uploaded them from their phones; each was printed as a 10×10 cm mosaic sticker with an APASL 2023 frame and a tile number. Over the four-day congress, delegates placed their own stickers and filled the map tile by tile.

02 · Highlights

01

A 300-tile world map

Tiles 1–300 on a glowing backdrop, filled over the congress.

02

Numbered photo stickers

Each 10×10 cm sticker shows its tile number.

03

Congress-branded frames

APASL 2023 and brand visuals on every print.

04

Four days of participation