Action for Love: 22 Stops Around Taiwan — Every Family Takes Home Its Own Commemorative Paper
A charity foundation's 22-stop tour promoting advance care planning in Taiwan. At every stop, family portraits were printed on the spot into a commemorative newspaper, so the day each family made their decision became something they could take home.
A charity foundation's 22-stop tour promoting advance care planning in Taiwan. At every stop, family portraits were printed on the spot into a commemorative newspaper, so the day each family made their decision became something they could take home.We turned the whole event into an immersive journey to play, shoot and share together.
From the moment guests checked in, their phones became the gateway — photos, AI looks, lucky draws and a live wall. Engagement topped 90%, and the night spread across social before it even ended.
Brand-exclusive photo frames, designed for the day.